Social Media Around the World: Current Trends and Future Growth
A look around the globe reveals a diverse social media marketplace and plenty of opportunities for marketers.
View Article5 Money-Saving Strategies for Localized Websites
How microsites, subdomains, duplication, post-edited machine translation, and competing in foreign markets will increase your ROI and save you more money.
View ArticleAdwords Adds Contextual Targeting to Display Network, Refreshes Language...
For example, if you sell motorcycles in the United States using the keyword motorcycles, and you target only the English language , your ads won't appear to bilingual users who search for motorcycles...
View ArticleSEO Your Website For Foreign Languages in Your Domestic Market
With less competition, there’s a huge SEO opportunity within domestic markets to target native speakers of foreign languages. Here are some tricks of the trade and which companies are doing it right.
View ArticleMacy’s.com Demonstrate Ways to #Fail with Your Country Selector
A friend recently tipped Michael Bonfils off on Macy’s new global strategy for International SEO and he almost fell off his chair. How can the company behind such a well known brand, make such critical...
View ArticleWhat Goodies Does Google+ Hold for International Search Marketers?
One key benefit of Google+ for international search engine marketers is that it supports 42 different languages, from Arabic to Vietnamese. Here’s an early look at how Circles, Sparks, and the +1...
View Article5 Options for Choosing a Country, Region, or Language Selector
For multinational or international companies, there are many choices when it comes to selectors. What’s most important is that you choose one that fits your business and you pay attention to the...
View ArticleYouTube Adds UK Video Rentals
YouTube users in the UK will now be able to rent videos directly from YouTube. The available features include classics, blockbusters, and new releases. YouTube is also adding additional Google account...
View ArticleHow to Launch an English Only Global Search Marketing Campaign
With 350 million speakers, English is still the most widely spoken language of business and international commerce. If you’re thinking of trying out a few markets for your search campaigns, it won’t...
View ArticleTop 5 Considerations For International SEO
Extending your web presence globally can be challenging, especially without local resources at your disposal, but it can be done. Understanding the basic principles of International SEO will ready you...
View ArticleNew Tagging Suggests Google Sees Translated Content As Duplicates
Google is now including the ability to differentiate between regions that basically speak the same language but have slight differences (e.g., Mexican Spanish vs. Spain Spanish). Like the canonical...
View ArticleHulu Grew Audience by 23% Year on Year
Late last week, comScore Video Metrix released its November 2011 U.S. Online Video Rankings. Instead of recounting how big YouTube is, let’s take a closer look at one of the other online video players:...
View ArticleNewest International SEO Challenge: Hreflang & Canonical Tags
Google is telling us that we should use a regional subtag on each URL to help Google’s spider figure out what kind of content is on each page and where it is intended. Google will then consider that...
View ArticleMadonna's Super Bowl Halftime Show Tops Google Searches [Infographic]
We're 24 hours removed from Super Bowl 46, in which the New York Giants defeated the New England Patriots 21-17. But it was neither the Giants nor Patriots that people were searching for most last...
View ArticleYouTube & BrightRoll Leapfrog Past Hulu and Adap.tv in Video Ads
This shake up in the video ad rankings comes during a period when video advertising was breaking records month after month. Americans viewed 11 billion video ads in June 2012 compared to 10 billion in...
View ArticleThe Growing Importance of International Mobile Search
For a long time English has reigned as the most commonly used language of the Internet. But it only represents just over a quarter of total usage. Here’s why going multilingual should be a central...
View ArticleGoing Global: Insights for International Social Media
A pair of social media pros share their approaches, knowledge, and requirements for a successful Facebook strategy, the importance of culture, lifestyles, and language preferences, and how social can...
View ArticleA Simple Guide to Using rel="alternate" hreflang="x"
This specification element helps Google index and serve the localized version of your content to users who require an alternate language version. Here’s why you should be using rel="alternate"...
View Article4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013
For search marketers in 2013, the message today at Covario’s INFLECTIONPoint conference was clear: know your audience, use all your channels, data still rules, and come up with innovative ways to test...
View ArticleInternational SEO Gone Wrong: 7 Assumptions Can Ruin Your Program
Coordinating an international SEO program can feel a lot like herding cats. Still, as common markets mature and competition increases, optimizing abroad may provide you with the highest return on your...
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